The latest updates, news stories, insights and interviews on all things Dog.
Good newsletters and email content = more opportunities to stay top of mind in a way that’s influential over the long term. Senior Marketing Strategist Helen Davidson explores the brand-building opportunity of email when considered as part of the behavioural science checklist, the SCARF model.
Read more
In this article, we’d like to share with you the process we took in creating The Royal highland Show's 2023 campaign and the joy it brought us working with a freelance illustrator to activate our vision.
Read more
Google Analytics 4 is designed to provide more accurate and detailed insights into user behaviour on your website. With just three months to go, Google will attempt to start auto-migrating your Universal Analytics properties to Google Analytics (GA4), but we recommend that you opt-out of this auto-migration, as this isn’t as simple as it seems.
Read more
"Brand Awareness" seems quite self-explanatory. Is it only about people hearing about your brand? Our Marketing Manager, Gordon McCaw shares all the knowledge you need to create a successful brand awareness strategy.
Read more
Strategist Helen Davidson explores why algorithms, while offering obvious benefits, have led to a tendency towards mediocre content appearing on consumers' feeds.
Read more
Christophe, our Insights and Technical Analytics Manager, explains what’s at stake now that Austria, France and Italy have ruled that Google Analytics is breaching GDPR.
Read more
In this article, Insights and Technical Manager, Christophe Goasduff will explore the perspective that a website should serve as a functioning part of a brand’s marketing strategy, a hub of intelligence at the centre of a brand’s marketing ecosystem.
Read more
Our Senior Marketing Manager Gillian explains why digital marketers can no longer rely on 'test-and learn' - and what they can do in the face of changing customer behaviour.
Read more
As the end of the road approaches for Google Universal Analytics, Insights and Technical Manager, Christophe, explores what’s next as we prepare to fully embrace GA4.
Read more
It’s no secret to digital marketers across the globe that Apple’s iOS14 update at the start of 2021 threw a spanner in the works of results-focused digital advertising. Dog Marketing Manager Gordon shares some tips for adapting to the changing digital environment.
Read more
Last Friday some of the Dog development team set out to the Umbraco Together 2021 conference in Glasgow. This was one of 3 mini Umbraco festivals taking place in the UK at the same time, alongside London and Bristol.
Read more
The newest member of our Development team, Shaun Birkmyre, fills us in on his time so far at Dog.
Read more
Dog Digital today announced it has won a Sitecore Experience Award (SEA) in the Most Sophisticated Implementation category (EMEA-South region) for its work with Comgest S.A. The agency was recognized for its delivery of a personalised, multi-lingual, multi-country, and multi-audience experience based on Sitecore XP 9.
Read more
We know that building brands and creating authentic brand experiences is ultimately more effective in driving growth over the longer term, accumulating effect and weathering challenging times and competitive markets. But that takes time. So how can we align these two ambitions without the detriment of the other - sell more product while nurturing the brand experience?
Read more
With 87% of the population tuning into the radio every week, along with the adoption of smart speakers in the home, it’s no surprise that radio is a huge consideration within any of our media plans.
Read more
Last month, we visited MediaCom North Manchester for the inspiring ‘Women In Marketing’ event, held in collaboration with Kantar, to learn more about the changing landscape of marketing to women by looking into the past, present and future. Here's what we took away from the day.
Read more
Where should brands draw the line at promoting various celebrations, commemorations and national days?
Read more
We’ve asked around the Dog office to find out and round-up the topics and trends we believe will shape the future of how we work and what we will produce in 2020 and beyond.
Read more
We caught up with Gillian to see what makes Dog's Media team such a dynamic and collaborative team to be a part of, and where it supports and compliments other services.
Read more
At this month's Ladies of Code meet-up, our very own Head of Development, Kimberly Blessing, delivered a talk all about Progressive Web Apps.
Read more
As part of BIMA Digital Day, Dog went to Lenzie Academy to help their students complete one of three sponsored challenges for a chance to be crowned BIMA Digital Day champions.
Read more
Dog is proud to announce we're part of Econsultancy’s Top 100 Digital Agencies Report for the 5th year in a row. We're also one of the top two agencies in Scotland.
Read more
How do you best ensure consumers find your business within the foreign territory that is the search engine results pages (SERPs) of Google and Bing? The answer – a flawless PPC and SEO strategy.
Read more
We caught up with Account Director, Kirsty, for a quick Q+A to hear all about how she’s feeling ahead of starting TRC’s Special Edition programme this year.
Read more
Using proximity based mobile display to reach consumers in real-time at the most opportune moment.
Read more
With Dog for just over a year, this is Fiona’s first agency-side job in the industry, so naturally we wanted to find out how the first 12 months have panned out.
Read more
To celebrate the launch of The Macallan’s new expression, The Macallan Estate, the brand wanted to capture their Speyside home in a way that had never been seen before.
Read more
Joannie McLellan and Christophe Goasduff discuss this largely unsung hero of the technical SEO world.
Read more
Taking an audience-insight led approach to marketing and media strategy will deliver huge benefits.
Read more
How can you protect your brand and utilise programmatic advertising more effectively? These 4 best practices will help you keep your brand safe during campaigns.
Read more
When you’re posting on social channels daily, content ideas can run dry pretty quickly – maybe your brand has an element of seasonality which leaves you with quiet spells, some posts have fallen through or you’re just having writer’s block. Never fear, we’ve got you covered with 3 tips to find content ideas for social channels when your usual sources fail you.
Read more
