Strategic Planning

We take the time to understand your business and get to know your customers to anticipate what they want – all to ensure we help you reach your long-term business goals.

This can range from running Discovery Workshops, undertaking Research Analytics & Insight, using Content Marketing Strategy, Digital Transformation and Brand Development to enhance Marketing Performance, we can also look at Customer Journey Mapping, Digital Strategy and Campaign Development alongside Customer Research and Testing to ensure you meet your strategic goals.

Discovery workshops

Digital Strategy covers such a wide range of disciplines that we also offer a consultancy service to guide you through it. By listening and finding out everything we can about your company, including researching your target audience, the landscape you operate within and what your aims are, we can deliver a bespoke programme that combines our expertise within web design, creative, PPC, SEO, social media, social media advertising and display media buying, to help your reach your digital goals.

 

Content marketing strategy

Our content strategies give you the ability to connect with your audience within this crowded digital landscape. We can create more engaging content that drives sales or increases brand recognition or help you craft existing pages and implement new strategies to more efficiently share your company with your online audience. We can also help you author detailed content plans of what to share, when to share and who with – all designed to drive visibility and increase your presence within the digital marketplace.

 

Marketing performance

With so many channels, networks, portals to deal with, not to mention the range of ad variations that can reach mind-boggling numbers, advertising can appear daunting. We make sure you’re kept in the loop throughout the process, with our team reporting on negotiations and performance regularly. That way, you always know why we’re doing what we’re doing, and you can see how well your campaign is running every step of the way.

 

Digital transformation

It’s an often-used refrain, but we can – and have – helped a huge range of companies embed technology within their business to drive real and tangible change.

 

Brand development

We think strategically about your brand. Not only how we can differentiate what you’re doing from the rest of the marketplace, but how we can align your products and services with your business objectives.

 

Customer journey mapping

Structuring information is a complex task, one that typically begins with a few defined site goals the architecture will deliver against. We’ll explore content objectives, channel and device requirements, document and data types, taxonomy, volume, governance, structure and ownership. It might seem overkill, but taking such an in-depth view of the content strategy helps us to craft information architecture that will work for you, from the outset and into the future.

 

Research, analytics and insight

Research is everything. Our discovery process means we look after everything from persona development, online strategy planning, KPI establishment – and measurement – to ROI analysis and conversion paths. But it’s not just about giving you a plan and then leaving you to it. Our research creates actionable options that get you to where you want to be. Certified in Google Analytics, Sitecore Marketing, and having used both Twitter and Facebook’s analytics packages since day one, our team of specialists can help you with audits, custom reports, and configuration.

 

Digital strategy and campaign development

We never rush into a campaign without the necessary intelligence, defined KPIs and a tailored strategy of integrated services required to deliver exceptional campaigns. Using research data and industry tools, we consider what's going to be the most effective plan based on audience behaviour, consumer insights and market trends. As a full-service agency, we also have creative resources on hand to ensure messaging and design strategy marries with planned media placements in order to create truly effective campaigns.

 

Customer research and testing

We think about the users in great detail during the process of devising effective information architecture. By specifically focusing on user groups, our team seeks to identify their needs, the tasks they might have to carry out to find the information they might be looking for, their current search behaviours, and the experiences they have in interacting with your brand or company. By aligning this user insight with your objectives, we can draw a structure of information that works for everyone.

Bringing together the most relevant data and conversion tracking from various sources, we work closely with marketing teams to ensure campaign goals can be fully tracked, reported, measured and optimised through measuring engagement and A+B testing.