Marketing

We believe that marketing strategies reach their full potential when built on a platform of strategic insight, compelling content and the best possible use of technology and data.

Strategy

Strategy is all about making choices for your business. It’s about developing a deep understanding of the landscape you’re operating in and the people you’re targeting. Generating provocative insights that illuminate problems to solve or opportunities to take advantage of, and creating a concise and agreed route forward.

We don’t deliver huge strategy documents that end up in a drawer. We’ll make actionable recommendations around which tactical levers to pull in terms of channel, creative and messaging, creating useful briefs and joined up campaign and communication plans to help deliver sustained impact over the short and long term.

 

Brand

Brand marketing helps create value in the mind. It’s about building positive memories and a desired perception of your brand, and finding opportunities to bring the brand to mind in compelling ways.

We tend to focus on creating value through creative storytelling and experiences across digital channels.

Depending on the problems you’re faced with, we might start with setting the strategic direction for your brand, defining your brand’s positioning in the market, or creating a new proposition or creative platform to help market your brand. We then create clear recommendations and develop briefs designed to galvanise internal stakeholders and bring the brand to life consistently, and in interesting ways, again and again.

 

Content

Our content strategies are insight-driven and actionable, each piece of content designed to influence how people feel, act or behave. Through content, we’re trying to nudge people in the right direction, fulfilling their needs and connecting with them emotionally. It has to be purposeful and persuasive, based on our understanding of the group of people, their relationship with your business, and the channel the content will be created for.

We’ll work with our Channel marketing experts, UX and Creative teams to ensure content hits the right mark in the right moment.

 

Paid Media

We specialise in the execution of strategic paid media options that suit your brand. From the set-up of digital campaigns on social media, to liaising with media suppliers for a more traditional media approach, we ensure that all methods of paid media are integrated with your overall marketing strategy and align with your business goals. This is made easier through real time, accurate data which helps us make decisions on how exactly to spend your media budget.

 

Search

Search remains an essential channel to reach audiences in key research moments.

No marketing channel exists in a silo, and search is no different. By thinking of search holistically, we’re able to effectively interlink SEO and PPC strategies and pass learnings between them to maximise time, cost-efficiency, and performance. The result is an all-encompassing search strategy that is grounded in data, fuelled by creative content and optimised regularly.

 

Email

“50% of people buy from marketing emails at least once per month. (Salecycle, 2022)”

We understand the pivotal role email marketing plays in establishing meaningful connections with your target audience. Our comprehensive email marketing services encompass every aspect of your campaign, from strategy development to content creation and execution. We take a personalized approach to understand your business goals, target audience, and unique brand voice, ensuring that each email we create aligns perfectly with your objectives.

 

Social Media

Our approach to elevating your brand’s online social presence focuses on understanding your audience types and creating meaningful content that speaks to the right people at the right time.

Developing organic content goes hand in hand with our paid experts to produce streamlined tactics across all channels and placements. This ensures content is tailored by tone of voice, asset type and format so that no matter what stage they are at with your brand’s journey, the engagement levels will be relevant for that user.

In addition to covering community management, social strategy, planning and content production, we provide channel and campaign reports to pull out insights that feed actionable steps to generate results and drive the growth of your social presence.

 

Influencers

“In 2022, the influencer market was valued at a record breaking 16.4 billion with 72% of Gen Z and Millennials following influencers on social media.” (Source: Hubspot 2023)

Our influencer marketing services encompass a comprehensive approach that ensures your brand reaches its target audience effectively. We carefully select influencers who align with your brand values and objectives, fostering genuine partnerships that resonate with their followers. From micro-influencers to macro-influencers, we have the expertise to identify the right voices to amplify your brand message.

We thrive on disrupting the industry and cultivating communities that deliver impactful results and with our meticulous approach, we stay ahead of the curve by adapting to the ever-evolving influencer landscape.

 

Training

We believe that marketing efforts are most effective when knowledge of best practice is embedded within organisations. We love to run training sessions to help our clients upskill teams on all aspects of marketing.

Our training is both highly tailored and practical, taking teams from marketing theory into hands-on, interactive sessions.