We’ve worked with SSEN for just over 3 years, providing media planning/buying and more recently picked up creative services after a competitive pitch process.
Delivering against core campaigns such as Winter Awareness, Farm Safety, and the launch of a new app, we’ve ensured campaigns are innovative, make best use of SSEN’s budget and are continually optimised; testing copy, imagery and calls-to-action to get the right message, to the right person, at the right time.
Winter Campaign 2017-18
Outdoor, Radio, and On Demand TV
The results speak
Our 2018 winter campaign exceeded expectations, with targeted ad impressions increasing 1228% YoY, as well as delivering a 68% cost saving on ratecard for media services.
A key part of the brief was reaching out to rural audiences in hard to reach areas. So we knew we had to deliver the campaign in different languages across niche placements including in doctors’ surgeries, on buses, via Facebook and Instagram. And we made this process as effective as possible by spending the time upfront to understand the various diverse audiences, crafting messaging that truly resonates and creating collateral that heightens awareness and action.