Transforming the
online face of L’Oréal
Since 2014, we’ve been the lead agency for L’Oréal’s UK Consumer Product Division, managing their website channels and delivering a vast range of creative and digital technology solutions for their portfolio of world-renowned brands, including L’Oréal Paris, Garnier, Maybelline, essie and L’Oréal Professional.
All-encompassing innovation and support
Working across website technology, digital content and web-channel strategy – alongside creative execution and technology innovation – our remit spans their entire consumer division. So we look after each brand’s website channel from providing day-to-day content management to the strategic implementation of high-profile international campaigns – and everything in between.
Of course, we also deliver new brand, range and product launches from household names including Elvive, Ultimate Blends, Nutrisse, Revitalift, Age Perfect, Olia, Colorista, Ambre Solaire and Men Expert. And by instigating and managing the constant evolution and optimisation of these websites and brands, we’re always operating at the very edge of what’s possible, but with a singular focus on engaging with each target consumer.
Everything works together
We work collaboratively at the heart of the multi-disciplinary, multi-agency team at L’Oréal to provide exceptional brand experiences. And we realise our shared vision to inspire brand love by creating powerful and emotive digital content every bit as persuasive, inspiring and innovative as the cosmetic products they showcase.
To do this, Dog custom-built our team to meet and exceed the needs of our client, so now we have a core group that includes Strategic Planners, User Experience experts, Creatives, Designers, Insight and Analytics Managers, Web and Technology experts, Content Managers, Project Managers, Client Services and a Frontline Technical Support team. This group allows us to work in a highly integrated way, respond to L’Oréal’s diverse needs and gives us the ability to scale-up or scale-down on a project-by-project basis to meet the objectives of each individual brief.
We’re delighted to be working in partnership with such a high-profile, international brand and together, we continually push the boundaries of what’s possible from a digital perspective within the beauty industry.
