Ben Lomond Gin

Ben Lomond Scottish Gin has been recognised as one of the world’s best tasting gins and we wanted to capture and explore its brand positioning – adventurous spirit – by creating content that would activate this and encourage their consumers to discover their own.

Brief

Ben Lomond Scottish Gin needed a more refined and cohesive brand communications strategy to elevate its market presence. They wanted us to adapt the way they spoke to their audiences, lead and direct brand activations and photoshoots, and ensure their adventurous spirit was encapsulated through each social and experiential touchpoint. And we had to consider all this for their organic and across paid posts too.

Results That Speak for Themselves

By 2024, our strategy had more than doubled Ben Lomond Gin’s reach, growing from 2.3 million in 2023 to 5.8 million, while impressions increased from 7 million to over 20.4 million, a 152.88% increase in reach and a 192.61% rise in impressions year-on-year.

Paid media played a key role in accelerating sales and brand awareness. Meta sales rose by 46% YoY, while Google sales increased by 21.9%. Paid reach expanded by 93.5%, and impressions grew by 85%, all while Cost Per Click on Meta decreased by an impressive 62.2%, maximising efficiency and return on investment.

How We Achieved This

Refined Brand Communications Strategy

We conducted in-depth market research to understand Ben Lomond Gin’s target audience and competitive landscape. From this, we developed a refined communications strategy that amplified their unique selling points, local botanicals and an adventurous spirit, while ensuring a cohesive brand narrative across all platforms.

Creative Direction & Photoshoots

To visually capture the brand’s essence, we led a series of photoshoots in diverse locations, showcasing adventure through new cocktails, unique ingredients, and off-the-beaten-path experiences. Every stage of the creative process incorporated strong brand visual cues and authentic props, reinforcing a deep connection between the gin and the Ben Lomond ethos.

Curated Content & Social Media

We developed a strategic content calendar to ensure consistent, high-quality storytelling that aligned with the brand’s premium identity. By curating imagery and crafting engaging social media content, we strengthened consumer engagement and positioned Ben Lomond Gin as a brand that inspires exploration.

Paid Media & Experiential Marketing

A data-driven paid media strategy helped drive conversions and brand visibility. Targeted content, compelling storytelling, and precision ad placements optimised digital performance and turned awareness into measurable sales growth.

Working with Dog over the past few years has been a delightful experience as they have played a crucial role in shaping channel strategies, driving brand awareness and boosting e-commerce success for Ben Lomond Gin.

Rebecca Fennell Global Brand Manager, Loch Lomond Group

Ready to Shape What’s Next?

In a challenging year for the drinks industry, maintaining brand equity while driving consumer engagement and sales is more important than ever. Through data-driven marketing, compelling storytelling, and targeted activations, we can help you navigate uncertainty and identify opportunities for growth. Get in touch—we’d love to help you shape what’s next.

Scroll down to explore our creative campaigns that led to impressive results.

Julie Lin

The purpose of this campaign was to explore the adventurous spirit of well-known Glasgow chef, Julie Lin with a focus on two Ben Lomond Gin Adventurous serves throughout the campaign. Julie Lin showcases the importance of food and drink bringing people together and how she takes inspiration from her heritage as well as those around her to create new recipes.

Mia Baker

Mia Baker is a golf content creator who embraces the continuous challenge of the game of golf. Mia's journey is an inspiring one to every aspiring golfer, from falling in love with the game, to the determination to keep on improving – and help more young women get into golf too. This collaboration was the first collaboration that supported Ben Lomond's sponsorship of The Open. We continue to activate the brand as the Official Gin of The Open.

John Muir Trust

A charity that's dedicated to the conservation, protection and restoration of the UK's wild places. The purpose of the John Muir Trust campaign was to showcase ‘The Explorer Series’, which begins at the first John Muir Trust location - Schiehallion. Ben Lomond Gin launched the limited-edition bottle, the first of this series, and our aim was to inspire the Ben Lomond Gin audience, focusing on key glimmers of adventure, allowing escape from everyday life, whilst supporting Ben Lomond Gin's charity efforts.

Alex Feechan

As the official partners of The 152nd Open at Royal Troon and the AIG Women's Open at St Andrews, the purpose of this campaign was to promote Ben Lomond's special edition gin by highlighting the unique connection between the gin and the natural elements of Royal Troon's legendary golf course. The main messaging of this campaign was to push beyond the boundaries and to embody the essence of the course's natural wonders and challenges.

Working in collaboration with Hannah Davies for this campaign was a natural fit for Ben Lomond Gin. Pushing boundaries within her sport, Hannah's inspiring work helps to motivate and give confidence to other women to take part in golf around the world, amplifying her very own adventurous spirit.

The female founder of the Findra Clothing outdoor brand is a true inspiration and puts sustainability at its heart. Telling Alex's story of adventure through her passion for mountain biking and creating a community in the town of Innerleithan, this campaign highlights the importance of story-telling through creativity, community and the outdoors.

Mother's Day Campaign

Our objective was to highlight the appeal of Ben Lomond Gin as a thoughtful gift, emphasising the personalisation options available for Ben Lomond Gin bottles. This campaign continued the brand's curated storytelling whilst driving sales through a key gifting calendar period.

The 152nd Open at Royal Troon and the AIG Women's Open at St Andrews

Danny Campbell

The founder of HOKO Design Studio and Scotland's Home of the Year judge, Danny Campbell, brings his adventurous spirit to life by transforming how residential architecture is delivered, in a bold, versatile and innovative way.

Our campaign brought Danny’s vision of adventurous spirit to life with Ben Lomond Gin in a creative and impactful way for digital audiences through the creation of compelling content for organic and paid social.

Working with Dog over the past few years has been a delightful experience as they have played a crucial role in shaping channel strategies, driving brand awareness and boosting e-commerce success for Ben Lomond Gin. The team has fully embraced the brand’s adventurous spirit, delivering bespoke digital toolkits that resonate with our target audience while consistently introducing fresh, innovative ideas underpinned by solid technical expertise. Whether it's scaling mountains to capture cut-through brand content, navigating the streets of Troon or Portrush to gather local insights that enhance the campaigns for our sponsorship of The Open, refining the user experience and technical aspects of our website, or providing reliable daily account support, the Dog team has consistently delivered exceptional results.