In the rush to embrace AI, many organisations find themselves sprinting in multiple directions at once, experimenting with tools, automating random tasks, and chasing hype. This article dives into how strategic AI adoption can increase business productivity.
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Last week, we took our Dog Consultancy team into an AI deep-dive and without a doubt, we all learned something unexpected. We came together for a series of sessions exploring how AI can reshape the way we work, help our clients, and create some real innovation in the business.
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In this article, we cut through the noise to explore where AI truly stands in the CMS landscape, spotlight tools like Umbraco Engage, and ask another big question: is AI-driven content a passing trend or a genuine opportunity for competitive advantage?
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We gathered the whole Dog team together to have an open chat about the continued importance of International Women’s Day, what changes we’d like to see for our industry, and who the amazing women are that inspire us across the business.
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Let’s mix things up. How can you be inspired by out of category brands and products in your quest to differentiate your own alcohol brand?
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The alcohol market is more dynamic than ever, and with consumer preferences evolving rapidly, there’s an exciting opportunity to find out how you can stand out in a crowd. By embracing fresh creative strategies, you can capture attention, build stronger connections, and thrive in a competitive space.
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We know the alcohol industry is changing fast. And now more than ever, understanding your audience is essential. But it’s not enough to just know that people drink – you need to truly understand who they are, why they buy (or don’t), and what drives their choices. This kind of insight can be the game-changer between a brand that thrives and one that struggles.
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As consumer drinking habits shift, it is essential for brands—especially in the luxury drinks category—to adapt and innovate in line with these evolving trends.
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Ever searched for something on Google and found the answer right there on the results page, no clicking required? That’s a zero-click search – when Google (or another search engine) gives users exactly what they need upfront, no need to visit a website. Great for users, maybe not so great for brands.
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For years, SEO strategies have primarily focused on the dominant search engine, Google. The goal for brands was simple: to improve rankings through various methods, such as optimising for targeted keywords, refining technical SEO elements, building backlinks, and producing high-quality, long-form content.
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The paid marketing landscape in 2025 is shifting fast. AI-driven automation is getting smarter, third-party cookies are on the way out, and new ad formats are making digital experiences feel more seamless than ever.
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We caught up with George to see what it’s like being Head of Copy and Concepts at Dog.
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When it comes to digital marketing and analytics, good data is key – it's the foundation for making smart decisions.
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At Dog, we know that your website isn’t just an online presence—it’s the digital heart of your business.
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At Dog, we believe in building digital experiences that are as unique as the businesses we work with.
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As a Tech Director, you’re at the helm of your organisation’s digital evolution. Your role is to bring together technology, strategy, and execution to create solutions that drive measurable results.
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We caught up with Heather to see what it’s like being a Marketing Manager at Dog.
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We caught up with Rosa to see what it’s like being a Developer at Dog.
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After 1 year with us at Dog, we caught up with Amy to see what it’s like being a Digital Producer at Dog.
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Google has been talking about phasing out third-party cookies for years – but now, it’s finally happening. To be 100% accurate, it’s already happened for 1% of Google Chrome users and it will reach 100% of users by the end of 2024.
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The new European Digital Markets Act (DMA) will come into effect in March 2024 and one purpose of the DMA is to ensure the six dominant digital platforms are transparent in the way they collect users’ data. Read more to find out what this means for you and your business.
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In today's dynamic and competitive business landscape, customer relationship management (CRM) has evolved from being a mere software solution to an indispensable strategy for sustainable growth and success. A well-planned CRM strategy can significantly impact a business in many ways, making it a vital investment for any organization.
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Our Head of Creative Ed shares his thoughts after attending BIMA's Creativity on the Map Event.
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We’re diving into a new era that’s going to empower creatives, fundamentally transforming the way we convey messages and craft captivating visual experiences for brands. So how will AI reshape visual communication? Here are a few thoughts.
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Discover the growing trend of 'deinfluencing' and its impact on brand transparency. As consumers demand more honesty, social media influencers are using their platforms to discourage support for certain brands. Our Paid Media Executive Scott King explains how this movement highlights the need for greater responsibility and transparency from brands and creators.
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Good newsletters and email content = more opportunities to stay top of mind in a way that’s influential over the long term. Senior Marketing Strategist Helen Davidson explores the brand-building opportunity of email when considered as part of the behavioural science checklist, the SCARF model.
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In this article, we’d like to share with you the process we took in creating The Royal highland Show's 2023 campaign and the joy it brought us working with a freelance illustrator to activate our vision.
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Google Analytics 4 is designed to provide more accurate and detailed insights into user behaviour on your website. With just three months to go, Google will attempt to start auto-migrating your Universal Analytics properties to Google Analytics (GA4), but we recommend that you opt-out of this auto-migration, as this isn’t as simple as it seems.
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"Brand Awareness" seems quite self-explanatory. Is it only about people hearing about your brand? Our Marketing Manager, Gordon McCaw shares all the knowledge you need to create a successful brand awareness strategy.
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Strategist Helen Davidson explores why algorithms, while offering obvious benefits, have led to a tendency towards mediocre content appearing on consumers' feeds.
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Christophe, our Insights and Technical Analytics Manager, explains what’s at stake now that Austria, France and Italy have ruled that Google Analytics is breaching GDPR.
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In this article, Insights and Technical Manager, Christophe Goasduff will explore the perspective that a website should serve as a functioning part of a brand’s marketing strategy, a hub of intelligence at the centre of a brand’s marketing ecosystem.
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Our Senior Marketing Manager Gillian explains why digital marketers can no longer rely on 'test-and learn' - and what they can do in the face of changing customer behaviour.
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As the end of the road approaches for Google Universal Analytics, Insights and Technical Manager, Christophe, explores what’s next as we prepare to fully embrace GA4.
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It’s no secret to digital marketers across the globe that Apple’s iOS14 update at the start of 2021 threw a spanner in the works of results-focused digital advertising. Dog Marketing Manager Gordon shares some tips for adapting to the changing digital environment.
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Last Friday some of the Dog development team set out to the Umbraco Together 2021 conference in Glasgow. This was one of 3 mini Umbraco festivals taking place in the UK at the same time, alongside London and Bristol.
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The newest member of our Development team, Shaun Birkmyre, fills us in on his time so far at Dog.
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Dog Digital today announced it has won a Sitecore Experience Award (SEA) in the Most Sophisticated Implementation category (EMEA-South region) for its work with Comgest S.A. The agency was recognized for its delivery of a personalised, multi-lingual, multi-country, and multi-audience experience based on Sitecore XP 9.
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We know that building brands and creating authentic brand experiences is ultimately more effective in driving growth over the longer term, accumulating effect and weathering challenging times and competitive markets. But that takes time. So how can we align these two ambitions without the detriment of the other - sell more product while nurturing the brand experience?
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With 87% of the population tuning into the radio every week, along with the adoption of smart speakers in the home, it’s no surprise that radio is a huge consideration within any of our media plans.
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Last month, we visited MediaCom North Manchester for the inspiring ‘Women In Marketing’ event, held in collaboration with Kantar, to learn more about the changing landscape of marketing to women by looking into the past, present and future. Here's what we took away from the day.
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Where should brands draw the line at promoting various celebrations, commemorations and national days?
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We’ve asked around the Dog office to find out and round-up the topics and trends we believe will shape the future of how we work and what we will produce in 2020 and beyond.
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We caught up with Gillian to see what makes Dog's Media team such a dynamic and collaborative team to be a part of, and where it supports and compliments other services.
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At this month's Ladies of Code meet-up, our very own Head of Development, Kimberly Blessing, delivered a talk all about Progressive Web Apps.
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As part of BIMA Digital Day, Dog went to Lenzie Academy to help their students complete one of three sponsored challenges for a chance to be crowned BIMA Digital Day champions.
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Dog is proud to announce we're part of Econsultancy’s Top 100 Digital Agencies Report for the 5th year in a row. We're also one of the top two agencies in Scotland.
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How do you best ensure consumers find your business within the foreign territory that is the search engine results pages (SERPs) of Google and Bing? The answer – a flawless PPC and SEO strategy.
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We caught up with Account Director, Kirsty, for a quick Q+A to hear all about how she’s feeling ahead of starting TRC’s Special Edition programme this year.
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Using proximity based mobile display to reach consumers in real-time at the most opportune moment.
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With Dog for just over a year, this is Fiona’s first agency-side job in the industry, so naturally we wanted to find out how the first 12 months have panned out.
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To celebrate the launch of The Macallan’s new expression, The Macallan Estate, the brand wanted to capture their Speyside home in a way that had never been seen before.
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Joannie McLellan and Christophe Goasduff discuss this largely unsung hero of the technical SEO world.
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Taking an audience-insight led approach to marketing and media strategy will deliver huge benefits.
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How can you protect your brand and utilise programmatic advertising more effectively? These 4 best practices will help you keep your brand safe during campaigns.
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When you’re posting on social channels daily, content ideas can run dry pretty quickly – maybe your brand has an element of seasonality which leaves you with quiet spells, some posts have fallen through or you’re just having writer’s block. Never fear, we’ve got you covered with 3 tips to find content ideas for social channels when your usual sources fail you.
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